FQ Magazine
FQ Magazine 'The Essential Dad Mag' approched Mustard design about a 3D animated web advert which took the form of a short story and included popular advertised baby products.
The client was eager for the products to stand out from the rest of the animation so a cell shaded style rendering was agreed on for the characters and background with the products being rendered in full colour for maximum impact.
FQ instantly saw the benefits of animation to skeptical online buyers by showing key products and benefits clearly.