CP Electronics employed Mustard Design Services to help develop a retail brand for packaging a state of Art PIR Lighting Product. The Green-I brand has stirred up a great deal of interest following its launch at the Frankfurt show. Buyers from around the globe flock to the event to witness the latest product innovation for electricals.
Mustard Design developed a retail packaging piece that had ‘floating’ architectural style design with radiused lower corners to sit alongside ‘standard’ products (onshelf) at the lighting sections in the nation’s major electrical retailers and DIY superstores.
Due to the complexities of presenting new products to competitive markets Mustard Design developed an eye-catching POS ‘stand alone’ product display that would be self-contained and simple to erect avoiding any in-store misplacement. We are delighted with the results and think the product is a real fresh addition to our retail designs.