Traka approached Mustard for an animation sequence that would help them communicate their clever asset tracking system to an overseas audience – enable to communicate their offering more effectively and ultimately expand their international business. Upon commissioning the project Traka worked closely with our animation team to develop a solution that communicated their tracking system with absolutely no words or strap lines.
Traka were absolutely delighted with the results and have since commissioned Mustard to deliver the front end graphics to their new traka.net software interface and this project evolved producing a number of icons that explained the system’s functionality without wordy or descriptive content, again Traka were delighted with the results that were delivered on time and on budget.
Mustard’s professionalism, commitment and attention to detail is outstanding, and their final work is a twenty first century tool that effectively communicates our complex offering into easy to understand benefits. Not only did they achieve this within a tight timescale, but they did so without the use of words or straplines !! This has enabled us to sell the concept of our product internationally.
Mustard Design were commissioned to produce the front end graphics for our traka.net system – tasked with building the web based system for many of our high profile clients & prospects – the system had to be easy to use, avoid too much copy (to allow us to serve of international clients) and enhance the value of the overall product offering. Mustard met and exceeded our expectations delivering an end-to end solution that has enhanced the value of both our products and brand.
We’re delighted with their work and continue to work with Mustard on projects that require intuitive design coupled with the Mustard Wow factor.
Robert Smith – Managing Director of Traka Ltd