Dream Cupcakes
Dream toppings deliver the ultimate gift cake. With a pilot store opened late autumn 2009 and 11 stores planned for 2010 this fun bright brand concentrates on making boutique fresh cupcakes accessible to a broad market in retail centers througout the UK.
Initial sales are very strong and looking to expand within other branded stores in 2010. The very pink contemporary design focuses on fun with a retro diner style & glass displays to up-light effectively the cakes. Full Mustard branding of the concept also mirrors aspirational yet approachability of the brand.
The store also utilizes state-of-art flat screen technology to advertise products in an animated way within the store. Dream toppings also sell cupcakes online to a growing base of online shopper.