2010
05.24

The launch of the iPad was a source of unprecedented hype and speculation among both consumers and the computer development community.

However, upon its long awaited launch earlier this year, it was immediately felt by the development and design community that Apple had missed an opportunity to implement support for flash. Web designers who wanted to reach the new market of technophile iPad owners with interactive website designs stood alongside animators who were disappointed at the lack of support for 3D animation, video and other features commonly implemented in flash on the world wide web.

This disappointment it seems is shared by customers too; The Telegraph reports that a new survey of iPad owners found that the lack of support for Flash was the biggest consumer criticism of Apple’s new flagship device.

Although only 11% of the new iPad owners said this was an irritation, this was the biggest single dislike reported by the respondents, coming ahead of WiFi problems (9%) and screen cleaning difficulties (9%).

The survey also revealed some insights into the user behaviour of the respondents. The results could offer some insight into the frustration with a lack of flash support; around 80% of iPad owners said that they used it to browse the web, with 48% saying that they used it to watch video online.

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by: Hannah McLaverty-Williamson

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