Mustard Design Weblog

People are most likely to sweep work to one side and indulge in a spot of online shopping at 4pm on a Wednesday, according to a recently published study.

The research was conducted by price comparison website InvisibleHand and, according to The Daily Mail, discovered that internet shopping is 75% higher at this time than other quieter times during the week.

It’s important news for online retailers, especially those with an interactive website design which facilitates and stimulates online purchases, because it provides an invaluable insight for e-marketing as well as website and search engine optimisation.

The study claims that people are sneakily dismissing their workloads in a bid to escape work pressures and stave off fatigue.

In general there is a 52% increase in online shopping as soon as the afternoon hits, claims the study. In fact, trying to beat the post-lunch slump is blamed for this. There are 11% more people shopping online at 2pm than at midday.

However, it’s getting over the hump of the week on a Wednesday afternoon when they flock to the websites of online retailers.

“With workplace stresses and problems, there’s little wonder people head online to spend money,” said Robin Landy, founder of the company behind the research.

Saturday night proved to be the least popular time to shop online.

by: Laura Nineham