Gillette has launched an online campaign to find out whether the public likes beards.
The campaign will feature a set of identical twins who are only distinguishable by their facial hair. Dean and George Georgiades will partake in a series of challenges to establish whether men look better with or without beards.
The twins will be competing against each other on a range of challenges over the next few weeks. Tasks include a pasta-eating competition and finding out whether shop assistants prefer the “svelte of face” to “the hirsute of chin.” The results of each challenge will be posted online mainly through Gillette’s Twitter profile, for fans around the UK to watch and comment on.
Gillette hopes members of the public will make the most of Twitter’s interactive website design by getting involved and voting for one of the brothers via the website. The winner of the contest will be the brother who has the most fans and followers on the microblogging site.
James Nunn, Gillette brand communications manager, told Brand Republic: “We are extremely excited to be involved with Dean and George’s debate. The decision to be cleanly shaven or grow a beard is something that has probably crossed the mind of most guys out there.”
“Hopefully our research and products will leave the option of having a beard to personal choice as opposed to an uncomfortable shave,” he added.