The rise of Facebook, saw the social networking website surpass MySpace as the number 1 most trafficked social network.
Whilst the popularity of Facebook has continued to search, with it recently hitting the 500 million member mark, the influence of MySpace has continued to dwindle, though it is still the second largest social network.
In an effort to return to their former glory, MySpace unveiled their new logo at the Warm Gum Design conference in San Francisco. The new logo is a literal take on the social network’s name and contains the word “My” and then the space character.
It is thought that MySpace hopes users will fill in the blanks with their own artwork, enabling them to personalise their experience on the site. According to reports the space will be filled with random user-generated art when someone hovers over the logo, but it will remain blank the rest of the time.
MySpace’s vice president of user experience Mike Macadaan, told The National: “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do it.”
Industry experts have said the new logo is a bold redesign, which can sometimes receive criticism from avid brand fans. Retailer Gap recently unveiled its new logo produced in partnership with a creative design agency, but faced such criticism from consumers that they have reverted back to the old logo.