When the Football Association’s semi-professional women’s football league begins next April, it will be branded The FA WSL.
According to the FA, the new name and branding design represents a “new direction and feel” for women’s football in the UK. As reported by Marketing Week, it is widely hoped the new championship which was formerly known as the “FA Women’s Super League,” will attract interest and money from sponsors and spectators proving itself to be commercially sustainable.
The clubs participating in The FA WSL are Arsenal Ladies FC, Birmingham City Ladies FC, Bristol Academy Women’s FC, Chelsea Ladies FC and Doncaster Rovers Belles Ladies FC, in addition to Everton Ladies FC, Lincoln Ladies FC and Liverpool Ladies FC.
The FA launched the semi-professional league in an effort to prevent England’s most talented female players from having to move overseas in order to participate in competitive football.
Julian Eccles Group Director for Marketing and Communications at The FA said during the announcement: “We undertook an extensive process over the past six months that has led to The FA WSL name and accompanying logo unveiled today.”
“The FA explored numerous names and branding routes, all based on solid research around the women’s game. The main aim in this brand research was to find something that the key target audience – 9-15 year old girls – identified with.”