Mustard Design Weblog

After almost 40 years of service, the Andrex Puppy has retired and will be replaced by a 3D animation video.

The video will still feature a golden Labrador puppy, but for the first time since 1972 it will be animated.

According to The Daily Mail, Andrex bosses were disappointed with the puppies that auditioned for the role at the Pineapple dance studios in London a fortnight ago, so they created their own.

The company spent six months studying thousands of puppies, paying close attention to their mannerisms, movements and personalities in order to translate the charm and character of the Andrex Puppy onto the 3D animation video which will be shown on websites alongside TV commercials.

The theme of the advert shows a day in the life of the Andrex Puppy when he’s not working. He’s preparing for his girlfriend to come home, so he tidies up the house, runs her a bath and stocks the bathroom full of toilet paper.

“The Puppy’s had a huge and loyal following since the first ad hit our screens in 1972,” said Jon White, marketing director for Kimberly Clark Europe which manufactures Andrex. “We really believe we’ve given him a new lease of life and have evolved his character.”

by: Laura Nineham