Design firm Universal Design Studio have completed the retail interior design for Mulberry’s new flagship store in New Bond Street, London.
The store which opens this week, features a concrete floor, display stands made from oak batons and an 8.7 metre long cash desk which is made from polished brass.
The shop interior design, is the result of a two year collaboration between Mulberry and Universal Design Studio. Described on Design Magazine as “an innovative, thoroughly modern, dynamic retail environment that reflects the brand’s aesthetic, its commitment to craft, ecological and ethical concerns.”
Set across 5,400 feet of retail space, the majority of fixtures are freestanding and fully flexible which allows for the store’s internal architecture to be altered accordingly in an effort to reflect the change in pace of retail life.
Georgia Fendley brand director at Mulberry said: “We are immensely proud of our British heritage and our reputation for craftsmanship; we wanted to facilitate the translation of these quintessential elements of our brand into our retail interiors.”
“Unlike many slick ‘shop-fitted’ environments our new Bond Street flagship is designed to last and to develop over time, like nearly all of the best things in life it will get better and better with use!” she added.