Novamedix
“Creating an interactive DVD has led to a high increase response rate from our distributors, and the feedback compared to the launch of more traditional marketing materials has been significantly more positive. It has encouraged sales and marketing professionals to spend more time promoting our technology to customers. The team now has an easy-to-use tool that enables more professional presentations, leave-behinds and increased presence at meetings and congresses”. Product Director – Fiona Walters – Novamedix Services November 2005
Novamedix is an international medical brand with exclusive ‘in bed’ circulation products for post operative care and trauma patients. Our brief was to update an ageing brand with clean contemporary graphics, branding, explanatory 3D product animation, DVD, advertising, website and business stationary and international versions in Chinese, German, Spanish and Italian.
A hugely successful brand we enjoy the knowledge that our branding is seen worldwide on a highly innovative, life saving product.
“Creating an interactive DVD has led to a high increase response rate from our distributors, and the feedback compared to the launch of more traditional marketing materials has been significantly more positive.
It has encouraged sales and marketing professionals to spend more time promoting our technology to customers. The team now has an easy-to-use tool that enables more professional presentations, leave-behinds and increased presence at meetings and congresses”.
Fiona Walters - Product Director - Novamedix Services
Surgical implant medical manufacturer Orthofix commissioned Mustard to produce sales literature, brand development, surgical procedure DVD and advertising to promote a world first innovative operatic procedure using CentronailTM titanium implant technology.
The project involved intensive inside knowledge and learning of a complicated operatic procedure to be used as an educational DVD to orthopaedic surgeons worldwide.
“When I showed the superb DVD animation that Mustard Design Ltd. had produced at the product launch, all our distributors applauded spontaneously. This DVD is an excellent tool to both promote the product worldwide and to provide technical information to our customers.”
Rebecca Knowles - International Product Manager