RED 5 - the ultimate gadget shop. With over 12 sites completed this growing brand required a contemporary design that had a technical edge to mirror the brand.
The bold black red and white colour scheme enhances the ‘toys for boys’ aspect and clear branding and displays add a sense of space and fun to the scheme. The monotone pop art images in black on RED also add a touch of Contemporary Japanese ‘Manga’ ART to the scheme. The final design is simple and generic enabling an easy transgression to further sites. Nationwide stores include Selfridges London and Westfield shopping centre.